What is the Anatomy of a Blog Post

A blog post starts with an idea. It is something you want to communicate. So you start by doing research on the topic; then, you feel ready to start writing. But is at that moment, you freeze. The words don’t come out right, or you don’t find the correct way to communicate your thoughts. Or maybe you write so much that none of it makes any sense. When these things happen, it is helpful to know the anatomy of your post. In this post, I’m going to explain the basic anatomy of a blog post.


The Anatomy of a blog post:

  1. Title (make it heading 1)
  2. Introduction paragraph (entice the reader with question, open sentences)
  3. Main idea at the end of introduction paragraph (don’t make it too long)
  4. Blog post Image or Picture (visual effects attract the readers attention)
  5. Main body (one or two paragraphs)
  6. Conclusion (end with questions, engage the user to make comments)



The title should be short and to the point. Use words that capture the main idea of blog post. You should not use long title. Title should not contain more than 5 or 6 words.

Introduction Paragraph:

The intro paragraph should be short. It should contain open sentences and questions, as well as some brief introduction to the main idea. The main idea should go at the end of the introduction.


Visual effects attract user attention. Use a big image after the introduction to visually communicate an idea. The image should be somehow related to the post.

Main Body:

the main body could be one or two paragraphs. Paragraphs should be short. They should be between 5 and 10 sentences. I prefer to keep paragraphs just above 5 sentences. Sentences express complete thought. If your sentences get too long, you’re writing run-on sentences. And they need to be separated. Use conjunction to join sentences that express related ideas. Also, you should use transitional words to give flow to the paragraph.



The conclusion paragraph starts with words like Finally, In conclusion, etc. The paragraph gives the user a summary of everything you’ve written. In addition, the conclusion should encourage the reader into making comments leaving his/her own opinion.

“In conclusion,” the anatomy of a blog post is very useful when you don’t know where to start. Even when you know what to write, you should have a layout of your post. This would make the process of writing a lot faster.

Do you follow any type of blog post layout? Do you categorize your post int howto’s, list, reviews, etc? Do you feel more comfortable to just dump everything, and they proofread and organize your blog?

I would love to hear how you go about the process of writing a post. Leave a comment and let me know. Happy Blogging!

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